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      <image:caption>Catherine wanted to preserve the fundamental clean background aesthetic of her brand, and her original logo, but introduce vibrant imagery and energetic layouts.</image:caption>
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      <image:caption>The jersey is designed to evoke what sets the Northern Pass ride apart from the regular ride—the Muskoka landscape. For this concept, I created a topographical map of an area of the route, leveraging the look and feel of apps like Strava. The clean artwork is contrasted with a backdrop of the 2025 Northern Pass brand colours and logos. Ultimately, we wanted to break the barriers of traditional cycling gear, and create a jersey that was equally ownable and stylish, that participants would be excited to wear long after the event.</image:caption>
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      <image:caption>Beyond 2020 Conference Introduction Animation</image:caption>
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      <image:title>Work - Stutter.ca</image:title>
      <image:caption>I was the sole, and lead animator on the project, working alongside the team at john st. to develop the storyboards for the spot, animated banners, and owned social posts. The spot was produced entirely by me in a week’s time, in preparation for National Stuttering Awareness Day, and ran for several days that week in Cineplex theatres across Canada.</image:caption>
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      <image:title>Work - Roll the Credits</image:title>
      <image:caption>This simple to execute campaign idea is based around a Cineplex or TIFF takeover. Pancreatic cancer patients would be invited to write the own life’s credits. Only, these credits wouldn’t roll after the movie. Just like a diagnosis, they would interrupt what’s planned, and appear before the real movie is set to begin. The ‘end credits’ would play during the ad space before a movie begins. Audiences would think it’s a glitch; credits appearing at the wrong time. It would soon be revealed that these are the end credits of someone’s life, and the audience would realize they are engaging with some of their final thoughts.</image:caption>
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    <loc>https://laurabaldesarra.com/demo-reel</loc>
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    <lastmod>2023-04-19</lastmod>
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    <loc>https://laurabaldesarra.com/bio</loc>
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    <lastmod>2026-01-09</lastmod>
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      <image:title>Bio</image:title>
      <image:caption>Troublesome, Toronto</image:caption>
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    <loc>https://laurabaldesarra.com/contact</loc>
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  <url>
    <loc>https://laurabaldesarra.com/terminus-bath-melt</loc>
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    <lastmod>2018-05-03</lastmod>
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      <image:title>Terminus Bath Melt</image:title>
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  <url>
    <loc>https://laurabaldesarra.com/handmade-soap</loc>
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    <lastmod>2023-04-20</lastmod>
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      <image:title>Handmade Soap</image:title>
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      <image:title>Handmade Soap</image:title>
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      <image:title>Handmade Soap - Why Artisan Soap?</image:title>
      <image:caption>Handmade soap marries science and design for a unique, functional piece of art that creates a memorable, tailored experience. I conceptualize and produce glycerin soap bars and bath bombs for small scale bulk order.</image:caption>
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      <image:title>Handmade Soap - I. The Starting Base</image:title>
      <image:caption>12 Soap Bars — 2.25”x3.25”, 1” thickness ($60) 8 Soap Bars — 2.25”x3.25”, 1.5” thickness ($60) 6 Soap Bars — 2.25”x3.25", 2” thickness ($60) 10 Bath Bombs — 2.1” sphere ($60) *Rates based on cost of basic supplies and labour.</image:caption>
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      <image:title>Handmade Soap - II. Fragrance &amp; Feel</image:title>
      <image:caption>Fragrance is the most important choice to make in the soapmaking process, and will help inform the visual, and conceptual design of your product. Think about what you want your end user to feel, and which natural elements you want to invoke.</image:caption>
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      <image:title>Handmade Soap - III. Packaging &amp; Branding</image:title>
      <image:caption>My included standard packaging is a clear layer of cellophane that best preserves freshness and visual integrity. Premium options such as boxes and branding labels can take your product the extra mile.</image:caption>
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      <image:title>Handmade Soap - IV. Add-Ons</image:title>
      <image:caption>Your product can be more unique with small trinkets such as jewellery, or toys embedded inside. Add natural exfoliants to the recipe, like salts, or dried plants, or package alongside a soap dish or wash cloth. Be sure to ask about add-ons for diverse options and tailored rates.</image:caption>
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