Design

I was the sole, and lead animator on the project, working alongside the team at john st. to develop the storyboards for the spot, animated banners, and owned social posts.

The spot was produced entirely by me in a week’s time, in preparation for National Stuttering Awareness Day, and ran for several days that week in Cineplex theatres across Canada.

I served as art director and designer of conception, and production of the brand reveal video as the lead motion designer on our rebrand team.

The pitch draws from visual and narrative styles of similar brand videos, as well as the title sequence of the film, World War Z. I developed the storyboard with a notion of emphasizing scale (to the power of X) as the backbone of the narrative. Each section flows seamlessly within the space of the next, telling the story of RBCx from its earliest conception to the present, defining the pillars of the brand as it weaves from strong foundations. Its pointed, boundless energy reflects the brand’s clear and ambitious goals.

We worked with Canadian actress Emese Gyuran of Vox Talent to establish the voice of RBCx. The featured music is a piece by artist Yehezkel Raz.