This is absolute heresy.
This is absolute heresy.
I’ve been the in-house designer for Catherine Lillywhite’s, a Canadian and American clothing distributor based out of Toronto. I helped grow visual identity for her brand through energetic layout design, typesetting, and photo editing of her catalogs.
Catherine wanted to preserve the fundamental clean background aesthetic of her brand, and her original logo, but introduce vibrant imagery and energetic layouts.
All of the copy included in the new catalogs was written by me, and depicts the significance and history of each line that the reader is about to view.
I designed the logo for Catherine’s Ella & Ollie baby line and even created some shirt graphics for the newly acquired line.
When we did the fall 2019 catalog, I briefly convinced Catherine to break away from her full white background aesthetic. This cover represented the most creative risk we had taken thus far, incorporating the large typographic slogan printed on the walls of Catherine’s photo studio, as well as the most time spent in Photoshop!
The catalogs were created utilizing both Adobe Creative Suite and Microsoft Office Suite.