This is absolute heresy.
This is absolute heresy.
One of the most impactful social media and video production campaigns I’ve had the pleasure of bringing to life is the newcomer series for our friends at Arrive. We put together a production plan to interview recent immigrants about their experiences leveraging the Arrive newcomer guides to help them get settled for their new lives in Canada.
"Prepare Your Move" 30s Spot
I edited all of the ad spots, and created the animations embellishing the videos.
The most iconic shot of the campaign features each newcomer opening the door to their new home or office. It is the closing shot of most of the ad spots, and became a feature of some of our static ads as well.
"Prepare Your Move" 15s Spot
‘Subject in situ’ social ad carousel for Arrive newcomer guides.
The Arrive weave is the most significant brand imagery that we carried over during our Arrive brand revamp. It represents people from different backgrounds coming together with shared goals. Each of the brand colours represents the different pillars of Arrive services, from housing, to careers, to financial advice.
"Student Finance" 15s Spot