This is absolute heresy.
This is absolute heresy.
During the pandemic, GarbageDay partnered with interior designer and influencer, Tiffany Pratt, for a web series about upcycling as part of their climate initiative. I edited all four episodes, and served as an art director for the visual identity and extended marketing campaign.
Trash Talk with Tiffany Pratt, Episode 1
"Trash Talk" with Tiffany Pratt Episode 2
Our biggest design challenge was finding a harmonious way to meld the very green GarbageDay brand palette with Tiffany’s vibrant brand colours and energy. Green and pink are colour opposites, so we leant all the way into the scrappy, trashy, chaotic style.
I leaned into existing GarbageDay iconography during the branding process so that the TrashTalk identity could feel seamless within the parent brand. To push it further, I leaned into counterculture aesthetics and their connection to environmentalism.