This is absolute heresy.
This is absolute heresy.
In 2025, The&Partnership became the official agency for the Princess Margaret Cancer Foundation. I was the designer tasked to create the official jersey for the Northern Pass ride.
The jersey is designed to evoke what sets the Northern Pass ride apart from the regular ride—the Muskoka landscape.
For this concept, I created a topographical map of an area of the route, leveraging the look and feel of apps like Strava. The clean artwork is contrasted with a backdrop of the 2025 Northern Pass brand colours and logos.
Ultimately, we wanted to break the barriers of traditional cycling gear, and create a jersey that was equally ownable and stylish, that participants would be excited to wear long after the event.
The official yellow jersey for advanced fundraisers leverages the same design, in an inverted colour palette.
I also produced these official reveal reels for social media, which breathes kinetic life into our static design.
Photography by Garcia Creative for the Princess Margaret Cancer Foundation.