This is absolute heresy.
This is absolute heresy.
There are 410,000 Canadians who stutter, so for National Stuttering Awareness Day in 2024, john st. generated 410,000 unique urls to reach stutter.ca, and created this award-winning campaign for the Canadian Stuttering Association to celebrate the unique ways people stutter.
I was the sole, and lead animator on the project, working alongside the team at john st. to develop the storyboards for the spot, animated banners, and owned social posts.
The spot was produced entirely by me in a week’s time, in preparation for National Stuttering Awareness Day, and ran for several days that week in Cineplex theatres across Canada.
Our static wild postings went up in two key locations in downtown Toronto. The campaign leverages three distinct colourways to represent the three different types of stutters—prolonged sounds, repetition, and blocks. Each set of posters visualizes these stutters, as well as highlights a segment of the 410,000 urls that were generated based on those phonetic sounds.
Owned social in-feed posts.
Owned social story/reel posts.