This is absolute heresy.
This is absolute heresy.
When I first joined The&Partnership, I was tasked to design and art direct the Spring 2024 issue of Canada Post’s Ecommerce Insider magazine and social campaign.
Since this was both my first issue and first project at the agency, I wanted to challenge the magazine’s existing visual identity and explore how I could push the boundaries to the edge (literally), of how space and colour were divided across each spread.
This Spring 2024 issue was all about centring female perspectives and business owners, so I featured the feminine pinks and pastels from the brand palette in more places across this issue.
I wanted each spread to feel bold, and purposeful, allowing the images of each woman to ‘take up plenty of space’ across the layout.
Snippet of accompanying owned social campaign for the Spring 2024 issue.